With nearly 20 years in the real estate market, I have watched the standard of property marketing improve significantly during this time. From Agents taking photos with their cameras and writing copy in their notepads, to engaging quality professionals to undertake these tasks. The internet then revolutionised the way we communicate with each other, and the power of video is now taking property marketing to the next level. These tools have been complimented by interior designers and the staging or properties with furniture for marketing. Rarely do you see a vacant property on the market nowadays, but I still get the question, “Is it worthwhile styling my home?”
Lets take a look further…
Property styling, also known as home staging, can significantly enhance the perceived value of a home and positively influence the sale outcome. On average, professionally styled properties sell faster and for a higher price compared to non-styled homes. Styling helps potential buyers emotionally connect with the space, allowing them to visualize how rooms can be used and what their life could look like in the home.
Some industry research suggest staged homes can sell for 5–10% more than comparable un-staged properties. They also tend to spend less time on the market, often reducing listing time by several weeks. This is particularly valuable in competitive markets where first impressions matter immensely.
Styling highlights a property’s best features while minimizing flaws. It can make smaller rooms appear more spacious, dated interiors feel modern, and empty spaces feel warm and inviting. Even simple enhancements like fresh linens, neutral decor, and strategic furniture placement can transform a home’s appeal.
While there is a cost involved in styling—ranging from a few hundred to several thousand dollars—the return on investment is typically strong. For sellers looking to maximize their sale price and reduce time on the market, professional property styling offers a compelling value proposition.